Bandung, 2025 – The Vocational School of Universitas Padjadjaran (Unpad) continues to support SDG 8: Decent Work and Economic Growth through research on branding, digital marketing, and cross-cultural consumer behavior.

The study “Branding Strategy through Company Profile Video: Its Impact on Industry Link and Match,” led by Kurnia Lucky Fadillah, S.I.Kom., M.I.Kom., focuses on visual communication to enhance institutional branding and expand partnerships with industry.

“Branding Unpad Vocational School through Digital Advertising Videos to Attract Prospective Students”, led by Muhammad Rifki Adinur Zein, M.I.Kom., explores how digital advertising can strengthen the school’s competitiveness in higher education.

“Cross-Cultural Consumer Behavior in Digital Spaces”, led by Andreas Recki Prasetyo, S.Pt, M.S.M., examines cultural differences in online purchasing decisions and their implications for global marketing strategies.

Through these studies, Unpad Vocational School seeks to enhance digital branding and global marketing literacy, equipping graduates with relevant skills for industry needs and sustainable economic growth.